Pragmatic Play has unveiled a partnership with igaming platform provider SkillOnNet which saw the firm produce a bespoke The Masked Singer bingo product for PlayOJO.
Last month, SkillOnNet, which powers PlayOJO, lauded a “major product licensing partnership” that would see the launch of a The Masked Singer UK games site, bingo room and slot game based on the popular TV show. The branded bingo room is exclusive to the gaming operator.
Leveraging PlayOJO’s partnership with the television singing show come guessing game, The Masked Singer Bingo combines features and branding from the show into an exclusive 90-ball bingo room.
When entering the room, players are asked to choose what mask they think will be on the bingo ticket that wins Full House. At that point, all their bingo tickets change to show a mask that reflects their selection.
If their chosen mask matches the one displayed on a Full House winning ticket(s), successful players will be awarded free tickets for their next game. There is also a daily ‘must go’ jackpot in The Masked Singer bingo room, which is guaranteed to be won by the end of every day.
Claire McDaid, vice president of Bingo at Pragmatic Play, said: “Our partnership with SkillOnNet is extremely strong and we’re delighted to partner up once again and create a unique bingo proposition.
“Taking a hugely popular brand and transforming it into a bingo product in just a few months was a challenge for the team but the end-product is something we’re proud of.
“Adding extra features to boost retention will be sure to add to the game’s popularity and we’re all extremely confident on how the product will perform as we continue to evolve our relationship with SkillOnNet.”
The branded bingo room, said PlayOJO, would be supported by a major advertising campaign across TV, radio, and social media focusing on the dedicated bingo room and slot game.
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